Here is a tip for you small businesses trying to cut back on marketing dollars while still getting your name out there. We’ll add more tips in the future, but this one is important and you can do it continually while working other forms of marketing into your day:
Network: We’re not talking about conferences and association events, though those help, too. Network where you are. Talk to the other moms at day care, the families at church, the guy you play disc golf with. Don’t push your business, but get to know people wherever you go and eventually it will come up: “So what do you do?”
Chances are, your friend knows someone who knows someone who needs your services. It happens all the time. It’s called “stirring the pot.” Do it.