Creativity is the crux of business marketing and operations right now. People have been forced to get creative in all sorts of ways with the economic crunch, from free advertising to DIY projects. But this effort shouldn’t end with ways to save money. With so much competition for business, the ones who win the pot, so to speak, will be the businesses and entrepreneurs that stand out in creative ways.
This means brainstorming new methods for capturing attention, from starting a blog with personality to inventive contests and promotions. This means putting your brand “out there” a little more through public speaking engagements with the Chamber of Commerce or hosting events on subjects of importance to you. It means starting a social media campaign if you don’t already have one, because if you’re not listening to the buzz and getting your name out, someone else who is may soon be taking your customers.
To stand out in a crowd like this one, you have to be willing to risk putting your authentic self or business brand – what you and your company really stand for – at the forefront of the whirlwind of activity in the marketplace. Because there is just too much noise right now to go about it any other way, and it will probably only get more crowded. But being part of your community and getting in front of people both physically and virtually will gain you loyalty and trust, the biggest prize of all. So sit down with your team (or yourself) and start brainstorming some creative ideas for getting your name in metaphorical lights – or actual ones if that’s what it takes!