Blogs: Conversation or Publishing? The Debate Continues…

A thought-provoking blog entry by John Lane of Centerline Digital goes a little deeper on the social media as conversation topic and reminds us that we’re oversimplifying if we think we can just start happy little conversations about ourselves and build pure relationships that lead to sales through blogging.  It may be naive to believe that we can control anything about how our brand is perceived or that if we start a conversation we can bring people to the shopping cart with any greater ease.  I agree that having something to offer with engaging content, publications, and promotions is a given, and that a chat with customers won’t do us much good in a vaccuum, though I also believe that being authentic and talking transparently to the people we want to reach has a strong effect on customer loyalty and trust.  So read this entry, draw your own conclusions.  Either way, it’s food for marketing mastication.  Read here: http://centerline.net/blog/?p=717.

Advertisements

, ,

  1. #1 by John Lane on March 14, 2011 - 1:42 pm

    Thanks for the compliment and commentary on my post.

    I think your line “we’re oversimplifying if we think we can just start happy little conversations about ourselves and build pure relationships that lead to sales through blogging” summarizes the point I was trying to make in it perfectly. The way brands can spark conversations is through providing compelling, relevant content within context (so it’s found). So they should concentrate on that spark (on authentic content) and then make themselves available for the conversation that may ensue. That may afford them the opportunity to join a conversation that breeds trust and loyalty.

    Thanks again!

    @johnvlane

  2. #2 by Betsy on March 15, 2011 - 11:10 pm

    @johnvlane,
    Thanks for responding to my entry so thoughtfully, quote and all. I recently landed on your blog over at Centerline and have been enjoying the personality behind it as well as its perspective. I’m 100% behind you on content focus, and you’re right: being found is the big if. I’m going to chew on that “in context” bit for a spell and see if I can’t come up with a post on it. Thanks for the inspiration. Though maybe I should try to move away from the mastication theme….

    @elizarack (Betsy)

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: