A thought-provoking blog entry by John Lane of Centerline Digital goes a little deeper on the social media as conversation topic and reminds us that we’re oversimplifying if we think we can just start happy little conversations about ourselves and build pure relationships that lead to sales through blogging. It may be naive to believe that we can control anything about how our brand is perceived or that if we start a conversation we can bring people to the shopping cart with any greater ease. I agree that having something to offer with engaging content, publications, and promotions is a given, and that a chat with customers won’t do us much good in a vaccuum, though I also believe that being authentic and talking transparently to the people we want to reach has a strong effect on customer loyalty and trust. So read this entry, draw your own conclusions. Either way, it’s food for marketing mastication. Read here: http://centerline.net/blog/?p=717.
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