I know, I know…everyone posts about Seth Godin. I feel almost like one of his “sheepwalkers” even doing it. But face it, the guy has wonderful soundbites and a vault full of insights. I’m actually sharing one from 2009, which could seem outdated but isn’t. It’s a galvanizing speech on leading “tribes” – the communities that spring up on the Web and in the world built around challenging the status quo and connecting people. It’s 17 minutes, but please watch – it goes quickly.
Some of the insights:
- People want to be led to connect to like-minded individuals around something that matters.
- You’re not changing anything if you’re not upsetting someone – be a heretic.
- It only takes about 1000 people to start a widespread movement – people will spread your message for you if it tells a good story.