I’m a true believer in color psychology. For instance, the pervasive red inside Pizza Hut makes people hungry but keeps them cycling through – they don’t want to linger at the table. If you’re still working on your brand logo and designs, take color into consideration. It may sound hokey, but color has an effect on us as human beings. How do you want to be perceived by your customers? Optimistic and cheerful? Serious and straightforward as an expert with the knowledge to back up your claims?
Check out this beautiful chart on branding and color psychology by Marketo for inspiration. Favorite quote? “[U]se caution with brown as it reminds most people of dirt.”