Color Can Impact Your Business, or Beware of Brown!

I’m a true believer in color psychology.  For instance, the pervasive red inside Pizza Hut makes people hungry but keeps them cycling through – they don’t want to linger at the table.  If you’re still working on your brand logo and designs, take color into consideration.  It may sound hokey, but color has an effect on us as human beings.  How do you want to be perceived by your customers?  Optimistic and cheerful?  Serious and straightforward as an expert with the knowledge to back up your claims?

Check out this beautiful chart on branding and color psychology by Marketo for inspiration.  Favorite quote? “[U]se caution with brown as it reminds most people of dirt.”

True Colors: What Your Brand Colors Say About Your Business by Marketo

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  1. #1 by kingsbathroomltd on June 28, 2012 - 9:35 am

    Great article we have recently re-designed our website and we used Blue as our main colour mainly because of the fact were’re a bathroom company but its good to see that 33% of the worlds popular brands use it as well.

    • #2 by Elizabeth Rack on June 28, 2012 - 1:09 pm

      Thank you for your comment. It’s definitely an interesting study, and conveying responsibility and trustworthiness (with blue) seems like a great choice for a bathroom company! Good luck with your new website.

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