Royal Pain Media is a marketing and content consultancy run by Elizabeth (Betsy) Rack, a Web content and brand strategy specialist with a background in community and program development (public, partnership, and outreach). I love supporting small businesses and community marketing initiatives, both online and off. And determining your identity and ideal customer community is the first step to success in business.
This blog is an educational and exploratory resource with a focus on branding, identity, content strategy, and good creative. Community building and good (true) storytelling are the centerpiece of digital marketing as well as in-the-flesh localism, and individuals and organizations, from entrepreneurs to nonprofits, are using them to truly engage customers in their personal mission. Identity is a decision and an action. Who do you want to be as a business?
Questions? Contact me at: