Posts Tagged creativity
Daniel Pink, author of Free Agent Nation, A Whole New Mind, and Drive gives a great TED Talk on motivation and business. He’s a riveting speaker, and the 18 mins of video fly by. Even if you’re not running a business, it’s useful to understand where we get our motivation from and what a large discrepancy there is between science and business on this subject (and likely many others).
Basically, Pink argues quite well that rewards don’t work on creativity. We need to tap into autonomy, mastery, and purpose to get innovative results from ourselves and others. He brought up Google’s 20%, the time allotted to each employee to work on personal projects, as well as several other examples of companies gaining from trusting their employees to be passionate about what they do and bring their work and outside creative impulses together to make business better. It’s really worth taking a look/listen, especially if you are a company that employs creatives in any capacity.
The “SEO” buzzword still dominates content discussions, and it’s still important. But as marketer Adrienne Waldo points out in Finally: Search Is Starting to Reward Creativity Over Shady Tactics on AdAge (http://bit.ly/pGUu38), marketers, writers, and creatives of all other varieties used to bemoan the issue of trying to write and create content authentically while packing in keywords. We couldn’t compete with those hacks out there using black hat techniques and generally manipulating the system.
The game has changed. Google’s 2011 Panda update is the beginning of something beautiful: A world of real and relevant content. Well, maybe that’s reaching. But this new frontier at least provides a blank screen to start from for those of us actually focused on engaging content. And that’s all we ever wanted.
So get back to quality over quantity in the links and trackbacks. Add some white papers and video to your site because they’re educational and fun for your readers. And get back to being creative. Because even though creativity always mattered, now it’s relevant.