Marketing isn’t evil – anymore…

I know there are many folks out there who still think marketing has an aura of evil about it.  I used to be one of those folks, so I get it.  But the days of making a deal with the devil to market your business are over.  The Internet has made it possible to connect with people and still just be little ole you, without costumes, disguises, sleazy sales tactics, or – of course – selling your soul.

The genius of new media marketing is that you don’t have to be everything to everyone.  Customers can sniff out the inauthentic in any business, so you pretty much have to be yourself – which is good, because who else would you be?

If you’re an entrepreneur or a small business owner, you can talk to, and more importantly, listen to, your customers online and provide them with education and resources to show you care and earn their trust.  You do this through email and e-newsletters, blogs…